Customer Satisfaction & Digital Innovation

Our family of companies has a rich history of customer-focused growth and innovation. We are uniquely positioned to be the partner our customers turn to for their meals today and tomorrow because we know food, and we know our customers better than anyone.

In 2019, we continued to expand our digital coverage area and enhance our digital shopping experience to offer customers the products they love, plus weekly ads, digital coupons, recipe, smart shopping lists and more. Our Pickup and Delivery coverage area now reaches over 97% of our customers.

Kroger has long been a leader in customer satisfaction by creating unique, personalized shopping experiences that drive loyalty. Every year, we deliver more than 3 billion personalized recommendations to shoppers through our customer insights team at 84.51°.

As part of Restock Kroger, we are creating a seamless digital shopping experience for our customers so they can access anything, anytime, anywhere.

Kroger & Ocado

Our partnership with Ocado will help us bring fresher food to more customers — faster than ever before.

Easy Breezy

Offering 1,989 Kroger Pickup locations so customers can order online and pick up curbside.

Kroger Ship

Customers can shop from over 70,000 grocery and household items — with doorstep delivery.

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Delivery with Nuro
Delivery with Nuro

Kroger and partner Nuro are testing unmanned grocery delivery service.

More to Love:

It’s clear: customers love Our Brands. They continue to tell us—in feedback, comments and taste tests—that Our Brands are better than the national brands and other private-label products. If ranked on the Fortune 500 list of top national brands, Our Brands would be ranked #136.

Take a look inside the Our Brands Innovation lab to see how products go from concept to shelf.

For more information about Our Brands, please see the full report.

Digital Growth

Our customers tell us they want multiple ways to shop. They expect a great store shopping experience and the option to interact digitally or online in a seamless way. We focus on making things easier so our customers can shop can shop for anything, anytime, anywhere. Kroger's digital sales grew 92% in the first quarter of 2020.

The Kroger mobile app makes everything simple and convenient—from ordering groceries to managing digital coupons, prescriptions, rewards and so much more.

We offer several options for ordering and delivery. Kroger Pickup (formerly ClickList) gives customers the option to order online and pick up curbside at nearly 1,989 stores. Through our partnership with Instacart, we offer Delivery from 2,126 locations, covering over 97% of Kroger households.

We also offer Kroger Ship, our direct-to-customer ecommerce platform that extends our reach to even more customers across the country. Kroger Ship complements and joins our grocery stores, curbside pickup locations, and delivery service.

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Home Chef meal kits
Dinner made easy

Find a wide selection of easy and convenient Home Chef meal solutions in stores or delivered to your door.

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Kroger Express concept
Even more convenient

Customers can also try our new Kroger Express concept at select Walgreens stores in Northern Kentucky.

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Scan Bag Go®
Kroger Pay

Customers can save time at checkout and pay using their mobile device with no contact necessary.

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