Customer Satisfaction & Digital Innovation

Our family of companies has a rich history of customer-focused growth and innovation. We are uniquely positioned to be the partner our customers turn to for their meals today and tomorrow because we know food, and we know our customers better than anyone.

In 2017, we expanded our digital coverage area and enhanced our digital shopping experience to provide customers with relevant products, recipes, digital coupons, weekly ads, smart shopping lists and more.

Kroger has long been a leader in customer satisfaction by creating unique, personalized shopping experiences that drive loyalty. Every year, we deliver more than 3 billion personalized recommendations to customers through our team at 84.51°.

Kroger & Ocado: Our partnership with Ocado means future innovation in online ordering, automated fulfillment and home delivery capabilities.

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Easy Breezy: Offering 1,100 ClickList® pickup locations to make shopping fast and easy.

Home Delivery: Now we have same-day grocery delivery with Instacart from 1,200 locations in 45 markets.

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Digital Growth

Our customers tell us they want multiple ways to shop. They expect a great store shopping experience and the option to interact with us digitally or online in a seamless way. Our digital efforts are all about making things easier for our customers and providing personal, affordable and exclusive options that fit their needs.

We introduced our first ClickList® store more than three years ago – giving customers the option to order online and pick up curbside. Customers loved it, and it continued to grow from coast to coast. Now we offer more than 1,100 curbside pickup locations and are adding 500 new locations in 2018. With ClickList®, customers can pick up groceries at the store the same day, or have them delivered in some markets.

In 2017, we also introduced new Scan, Bag, Go shopping technology in 18 retail divisions, with plans to make the service available in 2018 to customers at 400 stores. The Kroger Technology team invented and built Scan, Bag, Go and tested it in several locations. With Scan, Bag, Go, customers use a wireless handheld scanner or the Scan, Bag, Go app on their personal mobile device to scan and bag products as they shop for a quicker shopping and checkout experience.