Kroger’s Zero Hunger | Zero Waste plan is our commitment to end hunger in our communities and eliminate waste across our company by 2025. This includes bringing attention and resources to the issue of food insecurity in areas where we operate, and helping increase the availability of sufficient affordable and nutritious food.
We recognize that today, many of our customers struggle to make ends meet and pay for groceries. We offer a range of Our Brands items and other products and services at affordable prices. Since 2000, Kroger has reduced prices by $4.1 billion, helping our customers meet their weekly budgets.
Many customers are also eligible for government assistance through the Supplemental Nutrition Assistance Program (SNAP) and Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) programs. We focus on improving the shopping experience for customers who rely on SNAP and WIC, making it easier to use these benefits in our stores and testing incentives for making healthier choices.
We work with key partners to fight hunger and find new ways to increase the availability of affordable and nutritious food in our communities. As part of Kroger’s Zero Hunger | Zero Waste plan, we will measure progress against these goals:
- Accelerate food donations to give 1 billion meals by 2020, and 3 billion meals by 2025; and
- Donate not just more food, more balanced meals.
In 2017, Kroger directed the equivalent of 325 million meals to improve food security in our communities, reflecting both food and funds donated to Feeding America-affiliated local food banks. This includes 91.2 million pounds of wholesome food donated through our Zero Hunger | Zero Waste Food Rescue program.
In Richmond, the Mid-Atlantic Division team donated a refrigerated box truck to FeedMore, a local food bank that runs a mobile pantry program. This new truck, FeedMore’s first in nearly a decade, will increase its capacity to direct fresh food to families in and around Richmond’s Southside, neighborhoods often considered food deserts. Their mobile pantry program distributes about 75,000 pounds of fresh and non-perishable food a month to 2,000 households. Last year, FeedMore distributed over 1 million pounds of food, greatly improving local communities’ access to healthy, nutritious food.