Health & Nutrition
For many of our customers, good health and proper nutrition are important factors in their decision-making at the grocery store. We encourage our customers to include more healthful and nutritious products, including organics, in their baskets to improve health. We also support wellness in our communities through our pharmacy and The Little Clinic operations.
Our ability to influence diet, health and wellness extends across our family of companies, from product development, manufacturing and sourcing to retail operations. Kroger’s Wellness Your Way platform is one way we share our commitment to promoting health. Wellness Your Way encompasses the offerings of our pharmacies and clinics, as well as nutrition and activity-related initiatives and over-the-counter wellness offerings.
We are committed to continue expanding health and wellness offerings for our customers. For example, we offer at least one or two Dietitian’s Pick Prep+Pared meal kits with each month’s selections. And we are making health and nutrition simpler through our new OptUP app, which helps customers track improvements in healthy purchases over time.
Our family of companies has added 18 dietitians to the team to inform and develop health and wellness initiatives at both the corporate and store levels. Dietitians develop content and recipes, consult on product development, and give input into health and wellness merchandising decisions. At our stores, dietitians provide clinical nutrition services to the community as part of the healthcare team.