Our Purpose at Kroger is to Feed the Human Spirit. And our vision is to feed America through food inspiration and uplift. We do that by creating an uplifting place to work, by delivering an uplifting shopping experience for our customers, and by serving the communities in which we work.
Our Promise empowers and helps associates simplify their work. It helps prioritize how we serve our customers in the order of Everyone Friendly & Caring, Everything Fresh, Uplift Every Way, and Improve Every Day. Our Promise helps us focus on the same priorities, and know what’s most important when faced with a decision.
With nearly half a million associates serving over 9 million customers every day, we are in the people business. Our people are essential to our success, and we focus intentionally on attracting, developing and engaging a diverse workforce.
We focus on recruiting and retaining talented people and on improving associate health and safety across our family of companies.