Kroger is quickly becoming a top destination when customers are looking for affordable and accessible organic and natural foods. We offer thousands of natural, organic and eco-friendly product choices to meet our customers' needs and preferences for their families and homes. Kroger continues to be one of the largest natural food retailers in the U.S. by sales volume. Natural foods have seen double-digit growth in Kroger stores for the past several years—in fact, Kroger’s sales of natural and organic products reached more than $16 billion in 2017.
Stores have natural & organic products sections for packaged goods
Average number of natural & organic products carried in stores
Natural and organic food products in Kroger are sold in the Live Naturally sections of the store, which are found as stand-alone departments, but increasingly are being integrated throughout the store. Customers can identify these products in store by looking for the Live Naturally leaf in our store signage and on shelf tags. All the products within this departments must adhere to Kroger's strict natural food guidelines, which means they must refrain from using 101 ingredients, flavors and preservatives our customers tell us are undesirable. These sections also include organic and non-GMO products.