Consumer insights illustrate that a growing number of customers want to make better, more informed purchase decisions. We strive to use natural resources responsibly, to protect human rights and to ensure animal welfare in our supply chain. As a result, we have commitments and programs and in place that address environmental and social impacts in our supply chain, which includes the entire food growing and distribution system from farm and ocean to our stores.
Our intention is to help customers reduce their environmental and social impacts through the products and services we offer them. As a result, Kroger offers our customers thousands of sustainably-produced and health-conscious products in our stores and through our ecommerce channels, including our own Simple Truth® brand.
Several of our 2020 Sustainability Goals pertain to responsible sourcing. We drive progress on these goals through several means such as stakeholder engagement, commitment to continuous improvement, benchmarking, sharing of best practices and reporting.