Every day, our customers turn to the Kroger family of stores for help in putting fresh, wholesome food on their family tables. We know that meals matter. Kroger's commitment to feeding people extends beyond what we offer in our stores. Last year, we donated the equivalent of 330 million meals to local food banks and agencies, bringing help and hope to our hungry neighbors.
Fighting hunger has always been—and remains—our #1 community priority. A founding partner of Feeding America®, the nation's largest domestic hunger agency, we work with more than 100 local food banks, and have for more than 30 years. Kroger is among the top tier of donors to Feeding America.
Last year, our family of stores contributed 93 million pounds of food and other products to our local food banks.
These critical product donations are supplemented by financial support from a variety of programs throughout the year. Kroger contributes $3 million to assist Feeding America and its local member food banks during Bringing Hope to the Table, the company's annual hunger awareness campaign, which runs during the holiday season.
Last year, the Kroger Co. Foundation and the company's retail divisions provided an additional $2.3 million in grants to assist local hunger agencies. And our stores offer easy ways for customers and associates to help their neighbors in need. Tens of thousands of small donations added up to nearly $19 million to local hunger relief programs, during the holidays and at other key times of the year.
PERISHABLE DONATIONS PARTNERSHIP
When it comes to nutritional content, all food is not created equal. Through Kroger's industry-leading Perishable Donations Partnership (PDP), safe, wholesome meat, produce, eggs and dairy products are donated to local food banks that have the capacity to safely handle and distribute fresh food. As a result of Kroger's work and our partnership with Feeding America, many other national and regional retailers now also donate perishable products to local food banks.
In 2016, 69 million pounds of fresh food—the equivalent of more than 57.4 million meals—was donated by our stores to local food banks. It takes the dedication and consistent execution of thousands of our associates to make this happen. Working in tandem with our internal food safety experts, we continuously look for opportunities to add new categories of fresh product that can be donated safely through the program.
HUNGER RELIEF IN THE KROGER FAMILY OF STORES
Souper Bowl of Caring
In honor of football’s biggest game, Kroger raised more than $562,000 in food and cash donations for local food bank partners. Kroger’s Houston and Dallas divisions participated in this year’s Souper Bowl of Caring food drive to help hungry families throughout Texas and Louisiana. The region-wide food drive offered associates and customers the opportunity to participate by donating money at the register or purchasing bags of food at their local Kroger store. All donations went directly to local hunger relief charities.
Scouting for Food
Last year marked the 30th anniversary of the Boy Scouts & Girl Scouts "Scouting for Food" campaign to benefit food pantries across the region. For three weeks in March and April, 98 Kroger stores in the Central Division sold pre-bagged groceries and collected donations. Girl Scouts and Boy Scouts in some communities also went door-to-door for collections and assembled collection tables in Kroger stores. Pre-bagged sales totaled more than $27,000, representing over 82,000 meals for those in need. Collection bins and door-to-door donations added thousands of pounds of food to the effort.
ACROSS OUR COMPANY
Fighting Hunger & the Flu
In 2016, Kroger formed an innovative new partnership with The Little Clinic and Feeding America®, the nation’s largest domestic hunger relief organization. For every flu shot given at the Kroger Family of pharmacies or The Little Clinic locations, Kroger donated one meal through Feeding America. This effort addressed two important community needs: hunger and flu vaccinations. The health and wellness collaboration supported the 46 million food-insecure Americans who receive food through the Feeding America network.
Bringing Hope to the Table: #PictureYourPlate
During the holidays, Kroger donated $3 million to local food banks through its annual Bringing Hope to the Table campaign. To raise awareness about food insecurity, Kroger asked customers and associates to “picture your plate” without the foods that nourish your family—because for 1 in 8 people, this is an everyday reality. When customers and associates shared a photo of their empty dinner plate with #PictureYourPlate, Kroger donated the equivalent of 1,000 meals to Feeding America. By the end of the campaign, Kroger donated more than 3.3 million meals to the Feeding America network.