Kroger is a long-time supporter of women's health initiatives, especially breast cancer research, education and services.
Sharing Courage, Kroger's annual company-wide campaign, anchors Kroger's support of this issue. Annually, Kroger provides $3 million to local breast cancer initiatives as a result of the campaign. Customers and associates are able to add their support through fundraising opportunities in our family of stores. In 2016, those donations added up to an additional $4 million for local breast cancer programs—helping fund free screenings, support groups, transportation to treatments, wigs, and other care items for those fighting cancer.
This commitment is personal for thousands of Kroger associates across the country, who support this cause every year as volunteers and participants at dozens of fundraising events in our local communities, including the Susan G. Komen Race For the Cure® series and the American Cancer Society's Making Strides Against Breast Cancer® program.
Since 2006, as part of Sharing Courage, 348 Kroger associates who are breast cancer survivors have stepped forward as spokespeople for the issue, sharing their stories on campaign marketing materials in our stores and through an award-winning interactive website, www.sharingcourage.com.