Offering sustainable wild-caught and farm-raised fish is important to our customers and Kroger. Our seafood buyers
recognize the importance of responsibly-sourced seafood and are taking steps to ensure that the variety of fish we
enjoy today is available for future generations.
In 2009, Kroger began a collaboration with World Wildlife
Fund (WWF). This work helps us better understand the
sustainability of fisheries where we source our seafood.
By 2015, our goal was to source 100% of our top 20 wild-caught
species (by volume) from fisheries that are Marine
Stewardship Council (MSC) certified or on the path to
certification—that is, being fully assessed for MSC
certification or engaged in a comprehensive fishery
In 2016, Kroger extended and expanded our commitment to sustainable seafood procurement and our work with WWF. Our new commitment now includes all wild-caught species and states that, by 2020, Kroger will source:
© WWF-US/Molly Edmonds
- 100% of its wild-caught seafood from fisheries that are Marine Stewardship Council (MSC)-certified, in MSC full assessment, in comprehensive Fishery Improvement Projects (FIPs), or certified by other GSSI‐recognized programs; and
- Kroger will preferentially source MSC-certified wild-caught seafood and, by 2020, Kroger will source at least 90% of its volume from fisheries that are MSC-certified.
Kroger is currently sourcing 86% of our wild-caught fresh and frozen species by volume under this criteria, with 69% of our total volume coming from MSC-certified fisheries.
In addition, Kroger is committed to sourcing 100% of shelf-stable Our Brands tuna from the International Seafood Sustainability Foundation-participating companies.
Kroger Seafood Sustainability Commitment
"We applaud Kroger for extending its commitment to all of its wild-caught fish, 90% of which will come from MSC-certified fisheries by 2020. As the most robust and credible program for wild-caught seafood, MSC ensures that the certified fisheries from which Kroger is sourcing its seafood are managed sustainably. Kroger's commitment signals to suppliers that demand for sustainable, MSC-certified seafood will continue to grow."
—Caroline Tippett Director of Seafood, WWF
FISHERY IMPROVEMENT PROJECTS (FIPS)
Comprehensive FIPs offer a step-wise approach for fisheries
to reach the MSC standard. This collaborative effort
brings together fishers, the private sector, government,
researchers and NGOs to improve the environmental
performance of a fishery. This approach ensures that FIP
activities are aligned with regionally specific interests.
By working with WWF to support comprehensive FIPs, Kroger is helping improve the health of the world's oceans and ensure the long-term viability of fisheries and livelihoods of fishers around the globe.
In 2016, Kroger set a new goal to source 100% of all wild-caught seafood species from fisheries that are MSC-certified, in MSC full assessment, in comprehensive FIPs or certified by other GSSI-recognized programs, by 2020. In addition, we will preferentially source MSC-certified wild-caught seafood and, by 2020, Kroger will source at least 90% of its volume from fisheries that are MSC-certified.
In 2016, Kroger set a new goal to source 100% of Our Brands farm-raised seafood from Best Aquaculture Practices Four-Star Certified Fisheries. We are still assessing progress toward this goal.
Kroger is committed to continue sourcing 100% of shelf-stable tuna from International Seafood Sustainability Foundation (ISSF)-participating companies. In 2016, Kroger set a new goal to have 100% of Our Brands shelf-stable tuna state the tuna is sourced from ISSF-participating companies by 2020. We will also review International Seafood Sustainability Trade Association member companies' ISSF compliance reports to support progress and improvement in tuna fisheries globally.
Kroger-Supported Fishery Improvement Projects (FIPS)
"As one of the country's leading supermarket chains, Kroger has significant reach and influence to spur fisheries to improve their environmental performance and earn MSC certification. By supporting fishery improvement projects, the company is helping fisheries along the pathway to becoming MSC-certified, which benefits fishing communities, food companies, U.S. consumers, and global ocean health alike."
—Stephanie Bradley Manager of Fishery Improvement Projects, WWF
KROGER-SUPPORTED FISHERY IMPROVEMENT PROJECTS (FIPS)
Kroger has supported 23 fishery improvement projects (mapped below) since 2009 through sourcing, letters to key stakeholders and/or direct funding.
Kroger is now a formal WWF FIP Participant for several of WWF's FIPs, including Ecuador and Peru mahi-mahi; Bahamas, Honduras and Nicaragua lobster; Vietnam blue swimming crab; and Indonesia yellowfin tuna. This means that Kroger actively helps the FIP progress by engaging their suppliers, supporting policy asks, and providing funding for implementation of FIP activities.
Peru Mahi-Mahi FIP
Kroger and WWF are working with other stakeholders to strengthen Peru's mahi-mahi fishery. In 2014, Peru exported
more than $73 million worth of mahi-mahi, about 70% of it to the United States. Peru is the largest exporter, and
the United States the largest importer, of mahi-mahi worldwide, which is why Kroger's support has been so crucial to
the success of the project. Most recently, Kroger has supported efforts to increase education, funding, and governmental
support for the FIP. It also supported the completion of a mahi-mahi supply chain analysis which identified the key
"choke points" in the supply chain and will help improve traceability and reduce illegal fishing. The fishery anticipates
entering MSC Full Assessment in late 2018.
“Seafood consumers are increasingly aware of the issues affecting our oceans. As a result, achieving seafood sustainability through the support of global Fishery Improvement Projects and responsible sourcing are of critical importance to not only secure seafood availability but also guarantee the future of our industry,” said Adriana Sanchez, Sea Delight’s Director of Sustainability. “We are proud to be a supplier partner of Kroger and be able to meet their seafood sustainability goals through our company’s active engagement in Fishery Improvement Projects (FIPs) and working closely with Kroger’s NGO partner, the World Wildlife Fund (WWF), in supporting these initiatives. Since 2014, Sea Delight has worked with WWF in support of the Mahi-Mahi Fishery Improvement Project (FIP) in Peru. Kroger’s commitment to seafood sustainability is proof that, through their purchasing power, they can generate change within their own supply chain, thus, inspiring companies like ours to continue supporting projects like the mahi-mahi FIP in Peru. Most importantly, I believe providing market access to fisheries involved in FIPs is an incredible incentive for these fisheries to not only engage in fishery improvement projects but also continue to be active stakeholders and invested knowing that there is a place in the market for their products.”
Watch this video to learn more about Kroger's visit to Peru to meet mahi-mahi fishermen.
Sometimes, however, there is consensus and science that a species should not be fished and needs time to recover. In those cases, we will not source these species from areas at risk. Therefore Kroger does not source shark, blue fin tuna, marlin, skates, rays, parrot fish and monk fish. We listen to and learn from NGOs with expertise and experience in these areas. We rely on expertise from many sources and science to guide our sourcing decisions. We are proud of the work we are doing as a result of our partnerships and informed buying processes.
All of Our Brands canned tuna is sourced from companies that participate in the International Seafood Sustainability Foundation (ISSF). By 2020, all Our Brands canned tuna will state the tuna is sourced from ISSF-participating companies. The ISSF was formed in 2009 to create science-based solutions for tuna fisheries worldwide. We are committed to continuously evaluating improvement in this area. Annually Kroger will be reviewing ISSA member companies' ISSF compliance reports to support progress and improvement in tuna fisheries globally.
Canned Tuna Sustainability
"Kroger's expanded commitment to ISSF for all of the canned and pouched tuna it sells is an important step forward. ISSF advocates for the sustainable management of the world's most productive tuna fisheries and having even more support from Kroger will build momentum for sustainable tuna, the health of the oceans they live in, and the well-being of the people who rely on them for food and jobs."
—Bill FoxVice President, Fisheries, WWF
As part of Kroger's new commitment to sustainable seafood sourcing and our work with WWF, we recognize that traceability and the removal of illegally sourced seafood is a critical component of a comprehensive sustainable seafood policy and commitment. Kroger is committed to ensuring traceability and has committed to support the WWF Traceability Principles for Wild Caught Fish Products. See how we are also increasing checks and balances in the seafood supply chain through our growing Social Compliance Program.
Farm-raised seafood is a healthy alternative, too. Since 2012, all of our farm-raised Our Brands seafood suppliers have achieved and maintain the Global Aquaculture Alliance's (GAA) Best Aquaculture Practice (BAP) Level 2 certification. This third-party audit ensures high standards for environmental practices, food safety, quality, and traceability. In 2016, Kroger set a new goal to source all of Our Brands farm-raised seafood from BAP 4-Star certified farms by 2020. For more information, please visit http://www.gaalliance.org/.
GLOBAL SUSTAINABLE SEAFOOD INITIATIVE
As part of our commitment, Kroger will also source seafood from fisheries certified by programs recognized by Global Sustainable Seafood Initiative (GSSI). Its mission is to create a common, consistent and global approach for the continuous improvement of seafood certification and labeling programs that promote seafood sustainability. Since GSSI's launch in 2013, more than 30 companies and multiple other stakeholders have engaged in its programs.
HOW WE IMPROVE
Kroger takes its responsibility to influence fishing and
farming practices around the world seriously. We listen
to and learn from many advocates for sustainable fishing
practices and respect the multiple viewpoints that exist
for how to ensure the future of various species of fish.
We continually evaluate how we can improve our buying and sourcing practices, and contribute to the work being done to improve the sustainability of wild-caught and farm-raised seafood, canned tuna, and those who catch, process, and distribute seafood.
Kroger believes in the importance of transparency and we will continue to share information with our customers about the dynamic seafood sustainability landscape as well as work to improve and promote it. Last year we launched a series of videos to share our approach to seafood sustainability.
Today, palm oil is the world's leading oil crop and
accounts for roughly one-third of the global vegetable
oil production. Unless it is sourced responsibly, however,
palm oil can contribute to deforestation in parts of
In April of 2013, Kroger adopted a company policy about the use of palm oil in our Our Brands products. We committed to purchase 100% certified sustainable palm oil (CSPO) to be used in Our Brands products that we manufacture by the end of 2015. Suppliers have been asked to acknowledge and accept our corporate policy, as well as demonstrate their progress. At the end of 2015, Kroger achieved its goal to source 100% of palm oil for Our Brands products by sourcing Certified Sustainable Palm Oil (CSPO) from a mass balance supply chain. We continue to work with suppliers to maintain the integrity of this commitment.
Kroger is both a retailer and processor of milk. We have
17 fluid milk processing plants across the U.S. Kroger is
committed to producing and selling the highest quality,
freshest, most sustainable dairy products available.
Our dairies processed nearly 464 million gallons of milk for our customers in 2016. We receive our raw milk from local dairy farmers across the United States. We have invested in many initiatives from the farm to the store that make Kroger a leader in providing the freshest milk possible. Kroger has strict quality metrics for incoming raw milk. From the time we receive it we keep it cold and moving through the plant, adhering to strict quality standards. These efforts allow us to provide a 10-day freshness guarantee, making us a leader in the industry.
As the nation's largest florist, we work with leading
suppliers who understand how to effectively manage
their farms now and into the future. We understand that
customers increasingly want to know where and how
flowers are grown, harvested and transported. Rainforest
Alliance Certification offers a comprehensive approach to
sustainable agriculture. On Rainforest Alliance Certified™
flower farms, dangerous agrochemicals are prohibited
and soils, waterways and wildlife habitat are protected.
Farm workers enjoy decent housing, access to medical
care and schools for their children. The little green
frog certification seal assures consumers that the flowers they are
purchasing have been grown and harvested using
environmentally and socially responsible practices.
Our Brands roses are Rainforest Alliance Certified.
—Garland of Roses
Did you know that Kroger supplies the flowers for the Kentucky Derby? Since 1987, Kroger's master floral designers have crafted the "Garland of Roses," which is bestowed upon the winning thoroughbred. In our Middletown, Ky., store, our customers are able to see the garland being created. It takes nearly one dozen master florists and many volunteers approximately seven hours to create the garland, which measures 122 inches long by 22 inches wide, weighs approximately 40 pounds, and contains more than 400 Rainforest Alliance "Freedom" roses. The roses are hand selected and sewn into the backing. Each rose has its own vial of water to help keep it fresh. The finished garland gets a police escort from the store to Churchill Downs, where it is on display and guarded by the U.S. Navy. The garland is then presented to the winning horse and jockey of the Kentucky Derby. Kroger is proud to produce the garland for the greatest two minutes in sports.
Fred Meyer Jewelers helps turn our customers' life occasions into celebrations, and we do it responsibly. We engage with the Responsible Jewelry Council (RJC), an international non-profit organization bringing together more than 700 member companies across the supply chain, and our suppliers to raise industry standards and improve sourcing practices. The RJC works to improve consumer confidence in the jewelry industry by creating auditable standards. Certification builds trust between companies in the industry and our customers. By maintaining our certification we demonstrate our commitment to responsible practices in a way that is visible to our customers and business partners.