Kroger is quickly becoming a top destination when customers are looking for affordable, accessible organic and natural foods. We offer thousands of natural, organic and eco-friendly product choices to meet our customers' needs and preferences for their families and homes.
Kroger is a leader in providing our customers fresh organic fruits, vegetables and salads. Our organics section has grown and expanded in response to our customers' interest in these products.
Organic Produce Supplier
Domenico Farms, located in Platteville, Colorado, is a family owned and operated farming business that began in 1922 and has supplied Kroger for almost 50 years. In 1995, Domenico Farms became certified Organic. Each year, from May through December, they supply many fresh produce items including organic beets, summer squash, bell peppers, kale, chard, parsley, cilantro, green onions, beans, lettuce, cabbage, eggplant, onion, rutabaga, turnips, parsnips, winter squash and leeks.
Simple Truth Organic™
Our natural and organics store brand, Simple Truth®,
reached a milestone $1.7 billion in annual sales in
2016—this was within four years of launching the brand
exclusively in our stores. There are over 900 Simple
Truth® or Simple Truth Organic™ unique products. Both product lines
have clearly defined product standards in order to clearly
communicate to shoppers.
These products are made using methods that the USDA includes in its definition of organic. What does it all mean? Please visit our Simple Truth website to learn more (www.simpletruth.com).
Kroger Manufacturing operates several certified organic processing facilities, including: Tamarack Farms Dairy in Newark, OH; Kenlake Foods in Murray, KY, which produces Kroger nuts and oatmeal; and Hutchinson Dairy in Hutchinson, KS, which produces ultra-pasteurized organic milk and soy milk.
There is growing interest from our customers about genetically modified organisms (GMOs). Customers seeking to avoid GMOs, can choose from hundreds of Kroger's organic offerings that are identified as non-GMO. The National Organic Program standards do not allow GMOs in the production of organic products.
Kroger continues to be one of the largest natural food
retailers in the U.S. by sales volume. Natural foods have
seen double-digit growth for the past several years.
Natural food products in Kroger are sold not only in the Nature's Market departments, but increasingly are
found integrated throughout the store.
More than 2,100—or 90%—of our stores have Natural Foods departments or Natural Foods sections for packaged foods, and most carry organic products in the Produce department. Kroger offers 20,000 natural products nationwide, with each store offering between 4,000 and 9,000 curated items. All of the products within this department must adhere to Kroger's strict natural food ingredient standards, which mean they must refrain from using 101 ingredients our customers tell us are "undesirable."
Our Natural Foods team continues to offer products made with the ingredients our customers want plus the option to buy from companies that engage in business practices that are important to them. Third-party certifications such as Fair Trade, Rainforest Alliance and Forest Stewardship Council are just a few of the trusted third-party certifications that help our customers purchase products that align with their values.
Simple Truth™ "Free From"
The phrase "Free From" means that these products are free from 101 artificial preservatives and ingredients. Click here to see the entire list.
Bob's Red Mill
Bob's Red Mill was founded in 1978 by Bob and Charlee Moore with a mission to promote "whole grains for every meal of the day." Our line of over 400 wholesome products is made from grains, beans and seeds grown by farmers who, in many cases, have had relationships with our company for decades. Each Bob's Red Mill product is handled with care to ensure the highest quality. All of our products are kosher, many are USDA certified organic, and our extensive gluten-free line is produced in a dedicated facility.
Bob Moore is more than just a purveyor of top-quality foods; he is also a benevolent man who shares with his employees and the community. In 2010, on Bob's 81st birthday, he announced that he would be giving the company to the employees through an Employee Stock Ownership Plan (ESOP). As Bob puts it, "It was just the right thing to do. I have people that have worked with me for over 30 years, and each and every one of them deserves this."
Bob Moore and Bob's Red Mill are also committed to many philanthropic efforts, including major donations to university facilities such as the Moore Institute for Nutrition & Wellness at Oregon Health and Science University; the Moore Family Center for Whole Grain Foods, Nutrition and Preventive Health at Oregon State University; and a number of programs at the National College of Natural Medicine, including the Ending Childhood Obesity Project.
When you buy Bob's Red Mill products, you are not only investing in your own wellness—you're also supporting an employee-owned company that puts people before profits.
For many years, Kroger has worked with farmers and
suppliers to bring locally produced goods to our grocery
stores. Our customers value our "locally grown" and
"locally produced" programs as these products are very
fresh and help lessen the impact on our environment
through reduced transportation and minimized handling.
We participate in many state programs that support local and regional farmers, including: Kentucky Proud, Ohio Proud, Colorado Proud, Michigan Select, Buy Texas, Virginia's Finest, and Goodness Grows in North Carolina.
Kroger recently launched the Discover Fresh website, allowing customers to discover featured local farms and learn more about their efforts to grow fresh produce. See more at discoverfresh.kroger.com.
One of Kroger's most popular products is local too—our 17 dairies throughout the U.S. process milk from local farmers and deliver it fresh to all of our retail stores. See more about milk and the dairy industry in Dairy later on.
Simple Truth Non-Food
Kroger's Simple Truth™ and Simple Truth Organic™ line of products continue to grow and expand into new categories each year. Kroger launched a variety of Simple Truth™ non-food products in rolled tissue, laundry, cleaning and health and beauty care. These products do not contain parabens, sulfates, triclosan, phosphates and ammonia. Additionally, these products do not allow any animal testing on ingredients. Most recently, Kroger's Simple Truth brand expanded to include Silver Gel Wound Care and Children's Cough Syrup and Mucus Relief.
Recyclable & Renewable
The bottles for Simple Truth™ and Simple Truth Organic™ laundry detergent, all-purpose cleaner, glass cleaner and dish soap are made from 50 percent sugar cane. Sugar cane is a rapidly renewable resource and reduces the amount of petroleum-produced resin needed for these bottles. And just as important, the bottles are readily recyclable throughout the U.S. Our consumers can feel good about reducing their environmental footprint and recycling in their local community.
Gentle on the Planet
At Kroger, we continue to develop products that meet the needs of our customers. We recognize our customer's
interest in purchasing sustainably sourced products and the use of recyclable packaging whenever possible.
As a result, Kroger's Simple Truth bath tissue and paper towels are Forest Stewardship Council (FSC) and Rainforest Alliance Certified. In addition, the tissue is made from 100 percent recycled paper with a minimum 60 percent post-consumer recycled content. The inner corrugate tube can be recycled in U.S. curbside recycling programs and the plastic overwrap can be brought back to our stores and recycled in our in-store plastic bag recycling program.
Kroger's Home Sense™ bath tissue, facial tissue and rolled paper towels are FSC and Rainforest Alliance Certified. These certifications ensure that the wood pulp used to make these rolled tissue products is sourced from well-managed forests that adhere to responsible forestry practices.
Our Simple Truth cleaning wipes are also FSC and Rainforest Alliance Certified.
FAIR TRADE CERTIFIED™
Fair Trade Certified is a market based approach to building sustainable livelihoods for the farmers, workers and fishermen who grow our favorite products. Kroger first brought Fair Trade products to its stores in 2000, and we continue to search for certified products that are of interest to our customers. The number of Fair Trade Certified products that we carry, including different varieties of coffee, tea and chocolate, increases every year. These products can be found across the store. Simple Truth® continues to increase the availability of products. Kroger is proud of Simple Truth's Fair Trade Certified products that empower farmers, spark sustainable business and support thriving communities. Currently, Kroger carries a variety of Fair Trade Certified coffee, tea, coconut, chocolate and sugar products in our Simple Truth assortment.
RAINFOREST ALLIANCE CERTIFIED™
The Rainforest Alliance is an international nonprofit organization that works around the world to conserve forests, natural resources and biodiversity while advancing sustainable livelihoods. By offering products that carry the Rainforest Alliance Certified seal, Kroger helps ensure a future where planet and people prosper together. Millions of acres of working forests and farms are managed according to rigorous standards for sustainable environmental, social and economic practices. Farms that meet the comprehensive criteria of the Sustainable Agriculture Network (SAN) are awarded the Rainforest Alliance Certified™ seal that helps consumers make an informed purchasing decision. You'll find that many items in our stores feature the "green frog" seal, like our Private Selection coffees, Home Sense™ tissues and other rolled tissue products, and many of the flowers we sell.
Fair Trade Certified™ Coffee Products
Coffee was the first Fair Trade Certified commodity in the United States. With the help of Fair Trade programs, coffee farmers have better access to business opportunities and income that benefits their livelihoods and the communities and co-operatives in which they work. At Kroger, we are proud to be a part of a more socially responsible supply chain that benefits these individuals and communities. As our customers increasingly demand products that are natural, organic and socially responsible, Kroger has expanded our assortment to meet these needs.
We offer many Fair Trade Certified coffee options in our stores. Our own Simple Truth Organic brand has multiple Fair Trade Certified options, including ground and whole beans, single serving pods, instant coffee, decaf and cold brew, with more to come. In addition to supporting socially just practices, these products meet Organic standards and our “Free From” requirements.
We also carry Fair Trade Certified national coffee brands, such as Laughing Man® Coffee single serving pods. Laughing Man Coffee was started in 2011 by actor Hugh Jackman after he met a young coffee farmer named Dukale while traveling in Ethiopia. He recognized the need for a marketplace for farmers in developing countries, and today, 100% of the profits go to the Laughing Man Foundation, which supports social entrepreneurship, education and community development. This Fair Trade Certified coffee is available through retailers like Kroger and at the Laughing Man Café in New York City.