Our Commitment

Why is Kroger committed to advancing seafood sustainability?

  • Oceans cover well over two-thirds of the planet's surface and are home to a world where at least a million known species of plants and animals depend on each other for survival.
  • We also depend on the bounty of the world’s oceans. Globally, 3 billion people depend on fish as a primary protein source, and over 4 billion more rely on it to supplement other protein sources.
  • By 2050, the United Nations estimates our global population will reach 9 billion people, placing increased pressure on the world’s fisheries.
  • More than 85 percent of the world's fisheries have been pushed to or beyond their biological limits.

World Wildlife Fund

In 2009, Kroger began a partnership with the World Wildlife Fund. This partnership and the resulting assessment work help us make determinations about which source fisheries are already sustainable. At Kroger, our goal is to source 100% of our top 20 wild-caught species from fisheries that are Marine Stewardship Council (MSC) certified, in MSC full assessment, or engaged in a WWF fishery improvement project by the year 2015. Today, 65% of our top 20 wild-caught fresh and frozen species is either MSC certified or in MSC full assessment. Kroger has set forth the goal to source 75% of the top 20 species by volume from MSC certified fisheries by 2015. At present, we are sourcing approximately 50% of our top 20 species by volume from MSC-certified fisheries. Kroger will continue to work with fisheries that exhibit areas of opportunity and will encourage them to improve and seek MSC certification. In some cases Kroger will discontinue source fisheries or species where efforts to improve have been unsuccessful.

One of our featured partners is ASMI:

The Alaska Seafood Marketing Institute (ASMI) works with the Alaska Seafood industry. We’re proud of our 20-year partnership with ASMI and are committed to working with them to protect Alaska's fisheries for future generations.

Effective and precise management assures that Alaska’s fisheries are productive, sustainable, clean, and healthy, as mandated by the Alaska state government. Alaska has served as a model of fisheries management around the globe.

For more information about ASMI, visit http://www.alaskaseafood.org/

Kroger offers a wide variety of Alaska wild-caught seafood, which includes:

Alaska BoatPhoto Courtesy of: Alaska Seafood
  • Sockeye Salmon
  • King Salmon
  • Coho Salmon
  • Pink Salmon
  • Silverbrite Salmon
  • Snow Crab
  • King Crab
  • Cod
  • Dungeness Crab
  • Halibut

*Items may not be available in all stores



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